Turn BFCM into your most profitable period of the year.
The system behind generating $500K+ revenue from Email/SMS during BFCM, built for Australian DTC brands
7-9 figure eCommerce brands
Trusted by 110+ brands
3.1M
Australian households shopped the cyber sales window in 2025
$1.5B
spent across the four biggest sale days on record
50%
of holiday revenue now expected from the one window
$500K+
generated per account using the playbook system
The 6 Phases of BFCM.
- ✓The six-phase BFCM calendar, so you can start wherever you are, even in November
- ✓The popup math: why 8% is the floor and how to get past it
- ✓BFCM-optimized flow timing with compressed sends and the live offer above the fold
- ✓Segment-gated offers: your real number, kept off the open web
- ✓SMS strategy that adds revenue without killing margin
- ✓The sale-extension window that pulls post Cyber Monday fatigue back in
Feedback from brands we have grown through email.
★★★★★
Milkshake has been the driving force behind the exponential growth of Gozney's email channel. Their strategic prowess, personalized approach, analytical insights, and collaborative spirit have not only elevated our email campaigns and flows but have also contributed significantly to our overall business success.
Arthur BrunettiRetention Marketing Manager, Gozney★★★★★
Tarun and the Milkshake Media team have been instrumental in the growth of my e-commerce brand. They consistently deliver 50%+ revenues from their beautifully designed email flows and campaigns. We wouldn't be in the position we are today (7 figures and growing) without our partnership with Milkshake Media.
Travis PriceFounder, Sweat Tent★★★★★
I have a YouTube channel with over 1.5 million subscribers, so finding the right partner for email marketing was crucial for my new Shopify store. Milkshake Media not only met but exceeded my expectations. Highly recommend!
Ben McCarthyFounder, Yeah Mad★★★★★
They have a team that is expert in everything Klaviyo related. Overall an excellent experience and I would thoroughly recommend them as someone who can help with your email.
Michael TomchinFounder, Cycology★★★★★
Working with Milkshake Media for our email marketing needs was an absolute game-changer for our business. Over just six months, their strategic approach and creative insights have generated multiple six figures for us.
Peter LyFounder, Luxe Bouquet★★★★★
Tarun and his team are a pleasure to work with! Milkshake Media has a wealth of knowledge and is definitely an exceptional extension to our digital marketing team. Accountable, reliable and honest.
Justin AjmoPresident, BlushWe have done this over and over again.
Real revenue generated from our Klaviyo email campaigns and flows.
Result #1
$258K increase in monthly revenue
This fashion brand was generating $92K/month with Klaviyo contributing just 26% of total revenue. We rebuilt their campaign strategy and flow architecture from the ground up, pushing email attribution to 35% and nearly 4x-ing their monthly revenue.
Result #2
$953K in email revenue in 1 month
This 8 figure outdoor brand needed an email strategy built to maximise their biggest sales period of the year. We developed a full campaign calendar with strategic segmentation, pre launch hype sequences, and real time optimisation throughout the event.
Result #3
$170K increase in email revenue
This DTC brand had a growing customer base but almost no email infrastructure. We built their entire Klaviyo system from the ground up: flows, campaigns, segmentation, and list growth. We scaled their email revenue by 22x in just 4 months.
BFCM won't wait until you're ready.
Get the playbook now and start wherever you are. Everything is still on the table until peak week.
Get the free playbook